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The Death of 3rd-Party Cookies
The death of 3rd-party cookies is a major change in the world of online advertising. Learn about the push to limit their use due to privacy concerns and how it will affect the industry and personalized ad targeting. Find out about the shift towards targeted, personalized advertising and the development of new technologies and standards. Explore the impact on the ad industry and what this change means for the future of online advertising.
Read More5 Ways to Leverage First Party Data to Enhanced Digital Marketing
Using First Party Data with Digital Marketing Digital marketing relies heavily on data to create targeted and personalized campaigns that reach the right people, at the right time, with the right message. One of the most valuable types of data that marketers have at their disposal is first party data. First party data is collected…
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