The team behind FirstPartyData
FirstPartyData.com is the category reference on first-party data. It is written and maintained by the RAEK Editorial Team and published by RAEK, the data ecosystem for the AI economy.
Who publishes this
RAEK helps businesses collect, store, resolve, enrich, and activate the customer data they own, turning scattered first-party data into AI-ready infrastructure across marketing, sales, and AI workflows. Identity resolution and privacy-safe activation are the core of what RAEK builds, which is why this resource exists: the questions our customers ask are the questions the whole category is asking.
The RAEK Editorial Team is the group of practitioners and writers at RAEK responsible for these guides. We draw on the same engineering and data expertise that powers the RAEK platform, and we hold every page to the standards below.
Editorial standards
Sourced, never invented
Every statistic and benchmark is traceable to a named primary source with an access date. We do not fabricate numbers, quotes, or claims. Where a figure cannot be verified, it does not ship.
Practitioner-grounded
Our guidance comes from building real first-party data infrastructure: identity resolution, enrichment, and privacy-safe activation at scale. We write what we operate, not theory.
Independent of the sale
Guides explain the category on its own terms. RAEK appears only where it is genuinely the way to do the thing being described, and is always clearly labeled.
Maintained and dated
First-party data, privacy law, and the cookie landscape move quickly. Every guide carries a visible last-updated date and is revised as the ground shifts.
The RAEK ecosystem
FirstPartyData.com is the front door to a connected set of products for owning and acting on your data.
Put your first-party data to work
Start with the guides, score yourself with the readiness checklist, or get a free First-Party Data Readiness Review.