Visitor Identification
Visitor identification is the practice of recognizing who is visiting a website, connecting anonymous traffic to known profiles or companies using first-party signals and identity data, with consent. It helps businesses turn otherwise anonymous sessions into contactable, actionable leads.
Most site traffic is anonymous and leaves without converting. Visitor identification recovers value by matching visitors to known people or, in B2B, to companies.
It depends on identity resolution and the coverage of an identity graph, and it must be done with appropriate consent and transparency to stay compliant and trusted.
Go deeper
6 min readFirst-Party Data for Ecommerce: A Practical PlaybookEcommerce generates rich first-party data on every visit and order. Here is how online stores can collect, unify, and activate it to grow revenue and retention.5 min readFirst-Party Data for Local and Small BusinessFirst-party data is not just for big brands. Here is how local and small businesses can collect and use the customer data they already generate to grow.
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